2019: Halloween spending to reach $8.8 billion
According to NRF’s annual survey conducted by Prosper Insights & Analytics:
- Shoppers say they will spend an average $86.27 this Halloween
- 35 percent cite online search as the top source of inspiration
- 29 million people plan to dress their pets in costume
2019: Halloween spending to reach $8.8 billion
Sources:
https://nrf.com/insights/holiday-and-seasonal-trends/halloween
https://nrf.com/media-center/press-releases/social-media-influencing-near-record-halloween-spending