159 Holiday Spending Statistics, From Thanksgiving / Christmas / New Years and More.
Written by Dan Shepard Written by Dragana Philippic
The phrase “don’t spend it all in one place” can ring true with money. But if you’re looking for a place for holiday spending statistics, you’ve come to the right spot.
We’ve highlighted LendingTree surveys and scoured the best available resources to bring you this holiday spending statistics page.
Thanksgiving / Christmas / New Years
21 Thanksgiving spending statistics
87% of U.S. consumers plan to celebrate Thanksgiving in 2024. (Numerator)
8% of Thanksgiving celebrators plan more than three months in advance. (Numerator)
70% of celebrators plan to gather with friends and family for Thanksgiving 2024. (Numerator)
92% of Thanksgiving 2024 celebrators plan to make a holiday-related purchase. (Numerator)
89% of celebrators plan to purchase food for Thanksgiving 2024, while 31% expect to purchase alcohol. (Numerator)
55% of Thanksgiving 2024 celebrators plan to cook or bake at home, ahead of going out to eat (7%) and ordering food for takeout or delivery (6%). (Numerator)
49% of holiday shoppers plan to spend more than $100 on Thanksgiving 2024, while 31% expect to spend between $50 and $99, and 19% plan to spend less than that. (Numerator)
73% of holiday shoppers expect to shop at grocery stores for Thanksgiving 2024, ahead of big-box stores (49%) and online retailers (12%). (Numerator)
Potential Thanksgiving hosts planned to spend an average of $361 in 2023 — down from $396 in 2022. (LendingTree)
Potential millennial hosts planned to spend the most — $458 — on Thanksgiving 2023, followed by Gen Zers ($360), Gen Xers ($342) and baby boomers ($222). (LendingTree)
Potential Thanksgiving 2023 hosts expected to spend $275 on food and drink and $85 on new housewares. (LendingTree)
60% of Americans intended to be hosts for Thanksgiving in 2023, compared with 26% in 2022, 47% in 2021 and 41% in 2020. (LendingTree)
41% of potential hosts planned to use a credit card to cover some of their Thanksgiving 2023 expenses. (LendingTree)
60% of Thanksgiving celebrators claimed that inflation would impact their budget or plans in 2023. (LendingTree)
In 2023, shoppers collectively spent $5.6 billion on Thanksgiving, $9.8 billion on Black Friday and $12.4 billion on Cyber Monday. (Adobe)
200.4 million consumers went shopping over the Thanksgiving holiday weekend in 2023, an increase from $196.7 million in 2022. (National Retail Federation)
Shoppers spent an average of $321.41 on holiday shopping during the Thanksgiving weekend in 2023, down from the previous year’s average of $325.44. (National Retail Federation)
On Thanksgiving 2023, Americans were expected to waste nearly 312 million pounds of food. (ReFed)
A round-trip ticket for Thanksgiving domestic air travel was expected to cost $268 in 2023, down 14% from 2022. (Hopper)
Renting a car during Thanksgiving 2023 week was expected to cost an average of $42 a day — 17% less than $52 in 2022. (Hopper)
16 million Thanksgiving cards are exchanged each year. (Hallmark)
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28 winter holidays spending statistics
90% of U.S. consumers plan to celebrate Christmas in 2024. (Numerator)
32% of Christmas celebrators plan more than three months in advance — highest among the tracked holidays by at least 14 percentage points. (Numerator)
74% of celebrators plan to gather with friends and family for Christmas 2024. (Numerator)
96% of Christmas 2024 celebrators plan to make a holiday-related purchase — tied for second-lowest (behind Halloween) among the tracked holidays. (Numerator)
80% of celebrators plan to purchase gifts for Christmas 2024, while 79% expect to purchase food. (Numerator)
61% of Christmas 2024 celebrators plan to cook or bake at home, ahead of going out to eat (18%) and ordering food for takeout or delivery (10%). (Numerator)
89% of holiday shoppers plan to spend $100 or more on Christmas 2024, while 6% expect to spend between $50 and $99, and 4% plan to spend less than that. (Numerator)
70% of holiday shoppers expect to shop at online retailers for Christmas 2024, ahead of big-box stores (65%) and grocery stores (40%). (Numerator)
The amount of holiday debt taken on by Americans who accumulated it in 2023 averaged $1,028, down significantly from a record $1,549 in 2022. (LendingTree)
22% of consumers accumulating holiday debt in 2023 expected to take five months or more to pay it off. (LendingTree)
67% of these consumers said their debt came, at least partly, from credit cards. Meanwhile, 20% said it came from either store cards or buy now, pay later (BNPL), and 15% borrowed from friends and family. (LendingTree)
60% of Americans considered hosting a holiday gathering in the 2023 season. (LendingTree)
59% of holiday shoppers started browsing and buying before November in 2023. (National Retail Federation)
The average amount spent by shoppers in 2023 was forecasted to be $875. (National Retail Federation)
During the 2023 holiday season from Nov. 1 through Dec. 24, retail sales increased 3.1%. (Mastercard)
The online BNPL spend rose by 14.0.% compared to the same period in 2022, peaking the week before Christmas. (Adobe)
Total holiday season online spending in November and December was expected to reach $221.8 billion in 2023. (Adobe)
An average of eight gifts or gift cards were expected to be purchased for the holiday season in 2023, compared with nine in 2022. (Deloitte)
74% of American households expected higher prices in the 2023 holiday season compared to 2022. (Deloitte)
Christmas is the biggest time for sending cards in the U.S., with about 1.3 billion sent each year. (Hallmark)
5% of U.S. consumers plan to celebrate Hanukkah in 2024. (Numerator)
18% of Hanukkah celebrators plan more than three months in advance. (Numerator)
58% of celebrators plan to gather with friends and family for Hanukkah 2024. (Numerator)
91% of Hanukkah 2024 celebrators plan to make a holiday-related purchase. (Numerator)
57% of celebrators plan to purchase food for Hanukkah 2024, while 50% expect to purchase gifts. (Numerator)
40% of Hanukkah 2024 celebrators plan to cook or bake at home, ahead of going out to eat (15%) and ordering food for takeout or delivery (15%). (Numerator)
54% of holiday shoppers plan to spend more than $100 on Hanukkah 2024, while 24% expect to spend less than $100 and 22% plan to spend between $50 and $100. (Numerator)
52% of holiday shoppers expect to shop at grocery stores for Hanukkah 2024, ahead of online retailers (44%) and big-box stores (43%). (Numerator)
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8 New Year’s Eve spending statistics
63% of U.S. consumers plan to celebrate New Year’s Eve at the end of 2024. (Numerator)
7% of New Year’s Eve celebrators plan more than three months in advance — tied for second-lowest (behind July Fourth) among the 14 tracked holidays. (Numerator)
61% of celebrators plan to gather with friends and family for New Year’s Eve 2024. (Numerator)
91% of New Year’s Eve 2024 celebrators plan to make a holiday-related purchase — tied for second-lowest (behind Mother’s Day) among the tracked holidays. (Numerator)
79% of celebrators plan to purchase food for New Year’s Eve 2024, while 58% expect to purchase alcohol. (Numerator)
39% of New Year’s Eve 2024 celebrators plan to cook or bake at home, ahead of ordering food for takeout or delivery (19%) or going out to eat (17%). (Numerator)
28% of holiday shoppers plan to spend less than $50 on New Year’s Eve 2024, while 30% expect to spend between $50 and $99, and 42% plan to spend $100 or more. (Numerator)
56% of holiday shoppers expect to shop at grocery stores for New Year’s Eve 2024, ahead of big-box stores (45%) and online retailers (17%). (Numerator)
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